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TED演講達(dá)人的7條建議

TED演講達(dá)人的7條建議

Kim Lachance Shandrow 2014年11月11日
西蒙?斯涅克天生靦腆,連派對都不敢參加,但經(jīng)過不知疲倦的練習(xí),他最終成為史上最受歡迎的TED演講者之一。如果你認(rèn)真領(lǐng)會并踐行他提供的建議,你或許也可以成為一位魅力四射的演講達(dá)人。

????本文與《創(chuàng)業(yè)者》雜志(Entrepreneur)合作。下文最初發(fā)表于Entrepreneur.com。

????你或許并不知道,西蒙?斯涅克天生靦腆,不喜歡在眾人面前講話。他說參加派對時自己總是獨(dú)自躲在角落里,甚至不敢在這樣的場合出現(xiàn)。通常情況下,他干脆就不去參加派對。如今,他的演講視頻已經(jīng)獲得2,200萬次瀏覽量,這位樂觀的人種志學(xué)者,由此成為觀看次數(shù)排名第三的TED演講者。

????對于一位內(nèi)向的人來說,這難道不具有諷刺意味嗎?然而,不論是作為一名勵志演講家還是暢銷書作者,斯涅克的成功并非全靠運(yùn)氣。也不是來自他在正確的時間出現(xiàn)在正確的地點(diǎn)或者認(rèn)識正確的人。他的成功源自他在臺上臺下無數(shù)次面對恐懼又戰(zhàn)勝恐懼,反復(fù)試錯,不知疲倦的練習(xí)。

????我們采訪了斯涅克,詢問了他如何學(xué)會發(fā)表自信的、有魅力的、有意義的演說,以及其他人應(yīng)該怎么做。以下是他給出的七條秘訣,這將幫助我們學(xué)會如何讓演講言之有物,動人心弦。

????1. 不要一開場就滔滔不絕。

????斯涅克表示,你不應(yīng)該一走上臺就開始說話。斯涅克說道:“許多人一上臺便開始滔滔不絕,這往往是緊張所致。這種表現(xiàn)傳達(dá)給聽眾的是不安全感和恐懼?!?/p>

????相反,演講者應(yīng)該靜靜地走上講臺。然后深呼吸,找到自己的位置,等幾秒鐘之后再開始。斯涅克說道:“我知道這聽起來很長,而且有些乏味。這樣做時,你甚至?xí)杏X到難以忍受的尷尬,但這卻可以向聽眾展示,你非常自信,完全掌控著局面?!?/p>

????2. 只為給予,不求索取。

????人們進(jìn)行演示,通常是為了推銷產(chǎn)品或服務(wù),讓人們在社交媒體上關(guān)注他們,買他們的書,或者單純想博得人們的好感。斯涅克將這類演講者稱為“索取型”,他表示,聽眾一眼就能看穿這些人的目的。而一旦他們明白了演講者的意圖,他們就失去了聆聽的興趣。

????斯涅克說道:“我們是高度社會性的物種。雖然在講臺上與聽眾相隔一定距離,但人們還是能夠判斷出你是給予型還是索取型,相比索取型,人們更愿意信任一名給予型演講者——他們能給聽眾帶來價值、能教會聽眾新東西、能啟發(fā)聽眾。”

????3.與聽眾逐個進(jìn)行眼神接觸。

????斯涅克說道,平移掃視是演講者最大的敵人?!半m然你看上去是在關(guān)注所有人,但實(shí)際上卻切斷了你與聽眾之間的聯(lián)系?!?/p>

????他說道,在演講過程中直接看向特定的聽眾,會更加容易也更有效。如果可以的話,在說一整句話或一次思考的過程中,專心看著一個人。說完一句話之后,將目光轉(zhuǎn)移到另外一個人,繼續(xù)與每一位聽眾進(jìn)行交流,直到演講結(jié)束。

????斯涅克說道:“就好像你在與聽眾對話。你不是在對他們發(fā)表演講,而是在與他們談話?!?/p>

????這種策略不僅可以使演講者與聽眾個人之間產(chǎn)生更深的聯(lián)系,而且可以讓所有聽眾都能感覺到這一點(diǎn)。

????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

????You’d never know it, but Simon Sinek is naturally shy and doesn’t like speaking to crowds. At parties, he says he hides alone in the corner or doesn’t even show up in the first place. He prefers the latter. Yet, with some 22 million video views under his belt, the optimistic ethnographer also happens to be the third most-watched TED Talks presenter of all time.

????Ironic for an introvert, isn’t it? Sinek’s unlikely success as both an inspirational speaker and a bestselling author isn’t just dumb luck. It’s also not being in the right place at the right time or knowing the right people. It’s the result of fears faced and erased, trial and error and tireless practice, on and off stage.

????We caught up with Sinek to pick his brain about how he learned to give such confident, captivating and meaningful presentations and how others can, too. Here are his top seven secrets for delivering speeches that inspire, inform and entertain.

????1. Don’t talk right away.

????Sinek says you should never talk as you walk out on stage. “A lot of people start talking right away, and it’s out of nerves,” Sinek says. “That communicates a little bit of insecurity and fear.”

????Instead, quietly walk out on stage. Then take a deep breath, find your place, wait a few seconds and begin. “I know it sounds long and tedious and it feels excruciatingly awkward when you do it,” Sinek says, “but it shows the audience you’re totally confident and in charge of the situation.”

????2. Show up to give, not to take.

????Often people give presentations to sell products or ideas, to get people to follow them on social media, buy their books or even just to like them. Sinek calls these kinds of speakers “takers,” and he says audiences can see through these people right away. And, when they do, they disengage.

????“We are highly social animals,” says Sinek. “Even at a distance on stage, we can tell if you’re a giver or a taker, and people are more likely to trust a giver — a speaker that gives them value, that teaches them something new, that inspires them — than a taker.”

????3. Make eye contact with audience members one by one.

????Scanning and panning is your worst enemy, says Sinek. “While it looks like you’re looking at everyone, it actually disconnects you from your audience.”

????It’s much easier and effective, he says, if you directly look at specific audience members throughout your speech. If you can, give each person that you intently look at an entire sentence or thought, without breaking your gaze. When you finish a sentence, move on to another person and keep connecting with individual people until you’re done speaking.

????“It’s like you’re having a conversation with your audience,” says Sinek. “You’re not speaking at them, you’re speaking with them.”

????This tactic not only creates a deeper connection with individuals but the entire audience can feel it.

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